LIZ SARA

LIZ SARA

Agency Experience:
Function:
  • Marketing
  • strategy
Industry
  • Marketing
Regular price Eastern Foundry member price: $0.00
Liz has more than 25 years of experience in the DC area high tech community as an entrepreneur, business leader, angel investor and strategic marketing executive.

In 2001, she founded Best Marketing, LLC to provide emerging and growth stage software companies with strategic marketing, PR and business development services. More than 85 companies have benefited from her experience in growing revenue, gaining market adoption and become successful.

She assists clients generate revenue by:

--re-positioning their message and go-to-market strategy
--re-focusing their price model
--targeting new audiences
--launching new software products
--creating and executing lead generation campaigns
--gaining visibility in the press
--acquiring companies and capital

This broad business-to-business marketing expertise brings a wealth of first-hand knowledge to any startup or early-stage tech firm.

Previously, she played principal roles in some pioneering business-to-business technology firms. As co-founder of SpaceWorks, an eCommerce software company, she facilitated its startup and growth to nearly $25 million in revenue; at America Online, she designed the PR program and investor road show for the IPO; at United Press International, she facilitated a turn-around strategy; and for LEXIS/NEXIS, she was instrumental in the creation and successful launch of a new division.

She is a Marketing Professor at the Smith School of Business at U-MD. She is Entrepreneur-in-Residence at the Dingman Center of Entrepreneurship.

Ms. Sara holds an M.A. in Journalism. She is a frequent speaker and author on topics related to e-business and marketing. She holds several Advisory Board positions and is a member of the New Dominion Angel Investor group.